Creative Blog: The Autumn Keynote

By: SYBC Admin

Welcome to another Creative Blog! We're taking a look at the big one. The Autumn Keynote has become a very essential piece to Schoolyard. So take a look on how this event became a SYBC staple, and an important guide to directing Schoolyard's planning.


The Autumn Keynote? When did it start?

In 2011. By being inspired by Steve Jobs (laughs). It was an odd aspiration. But I was glad it stayed. It bloomed into reminding why Autumn is important to Schoolyard in the first place. The Autumn Keynote continues to tap into the very soul of SYBC, and continues to remember the reason all this exist in the first place.


Why is it really important for a keynote?

I don't know what it is for other companies. But for Schoolyard, it's important because whose gonna believe in what we do better than us? Unfortunately the world is indeed a corporate place. No boycott, no protest changes that. So laying something down like a keynote is extremely important for what is coming next.


I have to continue to faithfully push through to deliver something every year. And the keynote let's us work from the perspective, of understanding what's next for SYBC, and what to look for as guidance is conducted. And guidance is definitely a need for a better organization. Plus it helps to understand how far we've really come from where we was before. It's always an eye opener whenever a new Keynote is presented.


Ah, it's an eye opener? How so?

It always put you where you are. The Autumn Keynote places you where you're at. Then when you see the direction the topic takes you, now it gives a clear distinction of where to approach the next steps. Everything isn't going to be trends. It has to be


So the blogcast will be exclusive to Schoolyard? How so?

The first reason was trying to keep SYBC information at the website. However, after creating the Frankie Radio Station, it makes more sense to give the listener more freedom to enjoy the audio cast. You have more agency to listen and don't have to worry about any mistakes in engaging with the content. Also, there is no financial, or mechanical benefit to being on other platforms. As our content won't truly reach the audience we're seeking. Because Schoolyard is a brand, we have to support external platforms through buying Ad space.


Interesting. I just heard "Frankie Radio Station" (laughs). What is that?

Frankie Radio Station is a feature here at Friday Night Radio. These are small radio stations that just simply play and list of diffenrent music. Each channel represents a different genre of music. Here you can also listen to the Yaps channel, and the Audio Files channel. These two channels cover talk and audio books respecfully. So that's more content you can just simply enjoy at anytime.


Pretty cool.

Yeah. I want the creative spirit of Schoolyard to be carried in many avenues as possible. Friday Night Radio is no exception. There will be more possiblities that will happen in the future. Stay tuned..


S