Schoolyard Co




Autumn 26 Yellow Book


Season/session goals:

  • Continue to maximize Schoolyard's reach
  • Grow the age of Video for content
  • Rebuild the digital comics library for Omelette
  • Continue to build a distribution infrastructure
  • Debut new languages for Schoolyard products
  • Begin adding Schoolyard World to the SYBC Network
  • Strengthen the news/information brand for The Friday Night division





Schoolyard Network


  • The Friday Night- Main news site
  • Friday Night Magazine- Official magazine
  • Omelette Newspaper- Official Omelette newspaper
  • SYBC Official Blog- Official blog for Schoolyard
  • Superfriday Newsletter- Official newsletter for Schoolyard
  • Weekly Schoolbrary Ad- Official Schoolbrary weekly paper
  • Friday Night Pressroom- Schoolyard's PR site
  • Friday Night Radio- Audio news section
  • KFRX- Official radio for Schoolyard
  • Friday Night Delivery- Official video news for Schoolyard
  • AS-IF- Schoolyard community forums


SYBC Network (External)


Social media

  • Tumblr/Schoolyard Scribble- Archival news page
  • Blogger/Tuesday Night- External news blog
  • Tik-Tok- Schoolyard/Schoolbrary
  • Pinterest- SYBC pin boards
  • Instagram- All SYBC divisions
  • Facebook- All SYBC divisions
  • Threads- Schoolyard/Schoolbrary
  • YouTube- Official Schoolyard channel





News/PR Outlets


  • TBD

Blog Outlets


  • TBD

Video Outlets


  • TBD



Physical News distribution

    Friday Night Magazine- Physical distribution of Friday Night Magazine
    Omelette Newspaper- Physical distribution of Schoolyard Omelette daily strips
    Weekly Schoolbrary ads- Physical distribution of Schoolbray weekly salespaper
    MicroFriday Zine- One Dollar style physical distribution of Schoolyard news
    Flyers- Physical distribution of single item schoolyard advert
    Posters- Physical distribution posting of single item schoolyard advert




Session IR Report
SYBC IR Report